VAUDERIVE ÉDITIONS

Optic & Frame

Industry

Industry

The camera business: makers, markets, manufacturing, and the economics of precision instruments.

The DJI Osmo Pocket 3, one of the gimbal cameras driving the handheld segment past the entire traditional camera industry.

Industry

DJI Now Ships More Cameras Than Every Japanese Maker Combined

New IDC data shows the handheld smart camera market hit 16.65 million units in 2025. The camera industry's center of gravity has moved.
The Fujifilm GFX 100 II, a medium-format mirrorless camera. Medium format is one of the premium tiers that sits above the volume market.

Industry

How the Premium Camera Market Is Structured

Seven makers ship nearly every dedicated camera on earth. Above them sits a smaller, quieter market where the rules are different.
The Fujifilm X100VI, still selling out two and a half years after launch, is among the cameras repriced in Japan on October 1.

Industry

Fujifilm Raises Prices Across the Lineup in Japan

Effective October 1, digital cameras, one lens and the Instax range cost up to 23 percent more in Fujifilm's home market. The company points to materials, manufacturing and logistics costs.